OUR mission

Enforce barbers and stylists to be a better version of themselves, so they are successful in their career. To do so, our lifestyle brand provides high quality products, and continued education on cutting hair.




Guillermo was born and raised in the Dominican Republic and when he was thirteen he aspired to search for the American dream, so at that age he migrated to the U.S. Since then, he has discovered that his passion is to cut hair and make people look and feel beautiful. His passion has made him an award winning barber with 7 years of experience under his belt. Guillermo is a charismatic, outgoing, motivated, outspoken and a risk taking kind of person. These traits support his belief in living life with no regrets and going after your dreams no matter what. So, when it comes to his company, they focus on bettering the lifestyle of barbers and stylists. Having a professional image and encouraging education is what his team and himself strongly believe in. His mission is to create a mainstream platform for barbers and stylists to elevate their professional careers.


JONAthan velez - @jonlegendhands


Jonathan was born in Chicago, and then moved to Indiana at a young age. His passion for cutting hair started in middle school while he also pursued playing sports. Playing baseball earned him a scholarship to college, but he decided to leave it behind because he knew cutting hair was his true passion. Since that major decision, Jonathan has become a multiple award winning barber and a proud family man. He is happy to be apart of a talented team and believes in perfecting his craft each and every day.  


NATAlie padilla - @NataliIepadilla


Natalie is a born and raised Chicagoan. Ever since she was a child, Natalie had a really hard time finding her passion. She had such a hard time that she even fell into a career that she did not enjoy at all. She did manage to get the courage to step out of her comfort zone because she just knew she was meant to make a difference in people’s lives. Natalie focused on developing a skill that she enjoys so much and now she is a licensed barber who is making people look their very best. She has proven to herself that in life you need to take chances and the rewards will follow. Natalie is inspired to grow each day because of her team and that is what makes them truly amazing.


Alex clase - @alexclase


Alex was born and raised in Puerto Rico. Cutting hair started as a hobby, but then grew into his passion. He always gives 100% on every haircut and uses the best equipment in the market for better results, which lead him to become a multiple award winning barber with over twenty years of experience. Educating upcoming barbers gives him pleasure, along with attending seminars to perfect his craft, and staying up to date with the latest trends.